That picture got your attention huh? That's what it was suppose to do. Ya see, sex sells. You don't actually have to show sexual intercourse just the illusion of sex. So ads like these, that can imply sex without showing a lick of it make the product stand out. Heh, how do you think we're so successful? 
Be careful of the pictures you put on facebook even if you make them private. These girls thought because they made their page private that they wouldn't be blasted and someone posted them all over the internet. Warning: Don't put anything on the 'net you don't want to be public!